Publish your app to the App Store with Snapp

This guide walks you through publishing an app on the App Store from Snapp. Your part takes about ten minutes. Snapp signs your app, creates it in App Store Connect, fills in Apple's forms and sends it to review.

Before you start

An Apple Developer Program membership. Apple charges a yearly fee for it. If you do not have one yet, follow How to create an Apple Developer account first.
A Snapp plan. Building your app for the stores needs a paid plan (Starter or higher). Each build uses one build from your plan.

Open the Publish tab and pick your app, or open your app's Settings and tap Publish App. On the Publish card, select the App Store tab. It is on the right.

Step 1: Get your app ready

Snapp checks your app, its store name and its icon. Fix anything it marks. On the App Store, app names are unique: if another app already uses your name, Snapp tells you on the store page so you can pick another one before you send.

Step 2: Give Snapp access to the App Store

You do this once.

1. In App Store Connect, open Users and Access and press +. Type any first and last name, enter the email shown in Snapp, pick the Admin role and press Next, then Invite. 2. Open Integrations, then App Store Connect API. If you see Request Access, press it first (only the Account Holder can). If no Issuer ID shows yet, press Generate API Key once, with any name and App Manager access: the Issuer ID then appears above the keys. Copy the Issuer ID. 3. Paste the Issuer ID in Snapp and press I invited Snapp.

Snapp then sets up your App Store account. This takes a few minutes. When the step shows Connected, you are done.

If you enrolled as an individual. On an individual account (your own name, not a company), Apple lets only you make the key that uploads apps. So in step 2, also make a key with Admin access, press Download and keep the file. Apple lets you download it only once. Snapp then shows One step only you can do: tap Upload the key file and pick the file (its name starts with AuthKey_). If you lost the file, Snapp shows how to make a new one.

Step 3: Store page

Tap Prepare. Snapp writes your store text, takes screenshots and makes your privacy policy. Then:

Check the text and fix anything listed under Still missing.
Add a phone number under Contact for App Review. Apple's reviewers use it if they need to reach you. Use the full number with the country code, for example +44 7911 123456.
If your app needs a sign in, add a Demo account so the reviewers can get in.
Read Snapp's answers to Apple's questions. If they are right, turn on the switch.
Press Approve.

You can then tap Send to App Store to create your app in App Store Connect with its page, before any build. Nothing is released yet.

Step 4: Send to the App Store

Tap Build the app on the Build card, pick IPA, for the App Store and press Start build. It takes about 15 minutes. You can close the screen: you get a notification when it is ready.

Then tap Send to the App Store and confirm with Send. Snapp uploads the build to TestFlight. With Send to Apple's review when everything is in turned on (it is on by default), Snapp also sends it to Apple's review as soon as Apple has processed the build. Turn it off if you want to test it in TestFlight first.

Apple usually reviews an app in one to two days. You get a notification and an email when it is live, and the Open on App Store link appears under On the stores.

If Apple does not approve it

You see Not approved. Open App Store Connect to read Apple's message, change what it asks for, and send again. When Apple will not even take the app for review, for example because a screenshot is missing, Snapp shows you Apple's reason right away.

Good to know

Apps built with Snapp are iPhone apps. They also install and open on an iPad, at iPhone size, so the App Store does not ask you for iPad screenshots.

After you release: reviews, updates and builds
Publish your app to Google Play with Snapp

Publish your app to the App Store with Snapp